Igniting Human Potential
Charles “Charlie” Samuel Luck IV, President and CEO, is the third-generation leader of Luck Companies. In his youth, Charlie spent summers as a 12-year-old sweeping shop floors, helping rebuild engines and looking up to the men in the shop facility in Manakin, Virginia. Traveling with his dad to operations around the state deepened their relationship and ensured that the philosophies of his father and grandfather (Pop Pop) were imbedded within Charlie’s head and heart. He formally joined the company in 1980 as a summer trainee, while attending Virginia Military Institute. After graduating in 1983 with a Civil Engineering degree, Charlie competed on the NASCAR circuit for four years before returning to the company.
Inspired by his father’s and his grandfather’s deep love for people, Charlie is responsible for establishing Luck Companies’ mission to Ignite Human Potential through Values Based Leadership and positively impact the lives of others around the world. This philosophy has fueled two decades of significant and meaningful growth for people, inside and outside of Luck Companies. Charlie is also the Founder of InnerWill, a nonprofit dedicated to Values Based Leadership.
Under Charlie’s leadership, the company has created six, five-year strategic planning periods spanning from 2000 to 2025. These strategic planning windows have been instrumental in the growth and evolution of the company and recently culminated in expanding into new markets and communities within Virginia, North Carolina, South Carolina and Georgia, with new locations across the Southeast, including the largest acquisition in company history.
During his time as CEO, the company has been recognized nationally as a leader in safety and environmental stewardship. In addition, under Charlie’s leadership, the engagement and enablement of Luck Companies’ associates has been recognized as being in the top three companies around the world, as a result of our twenty-year focus on Igniting Human Potential through Values Based Leadership.